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Question 5

How will you attract/address your audience?

One potential way to attract my audience is to use models that the audience can relate to. Using relatable models, I can make people who are trying to make it big in the music industry feel as though they can accomplish their goals and they will buy the magazine as a motivation. Other people in my audience can be inspired to my models as they are roughly the same age and may go through the same problems yet they can still become successful.

Another way to attract my audience is to make the magazine more available through other sources such as the internet, mobile browsing, e-zines, tablets, and an app to download off both android and iphones.

Another way to attract my audience is through my content. I can use topics both old and new to engage my audience. For example, I can use the argument of who is a better rap artist out of 2PAC and Biggie Smalls to engage more of the older audience. And I could engage some of the younger audience by using quizzes and more informal interviews with certain mainstream artists.

Moreover, I can  use bright colours and large font to make my magazine less formal for some of the audience as well as use informal language. I can use slang for some interviews, however there must be a limit as my magazine could seem too ‘ghetto’.

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